Southern Cross are a childrens TV network anyway, just look at the majority of thier program lineup. It's based around teenagers, with all the reality TV, and others who have such a pathetic life of thier own they need to sit and watch others having one.....even one that is orchestrated for television.
The sporting side of things is there fill in space in between, at times when thier target audience are generally sleeping off a night out, or back at thier jobs at MacDonald's or Hungry Jacks. How can this same network be expected to know how to program content for hard working adults.