ROB17
Super Moderator
Hollywood comes to Bathurst
Friday 28/08/2009 12:00
Author: Briar Gunther | Source: BigPond Sport - copyright
Bathurst 2008
Actor Russell Crowe has signed on as the voice of this year?s Supercheap Auto Bathurst 1000 advertising campaign.
Watch the 60 second TVC at: http://bigpondvideo.com/v8/204411
Watch the 30 second TVC at: http://bigpondvideo.com/v8/204426
V8 Supercars Australia (V8SA) Executive Chairman, Tony Cochrane, unveiled the 2009 television commercial today (Friday) which can be viewed online here at the official V8 Supercar website.
Cochrane and Crowe, famous for movies Romper Stomper, A Beautiful Mind and his Academy Award-winning appearance in Gladiator, sealed the deal in London last month where the actor has been filming Robin Hood.
Crowe was born in New Zealand and raised in Australia. Besides his fame as an international actor, he is also known for his love of rugby and co-owns the South Sydney Rabbitohs National Rugby League team.
?Having such a great Australian icon in Russell involved is an enormous benefit to the sport and this race,? Cochrane said.
?This is one of many substantial announcements we are working on this year and next as the sport of V8 Supercars continues to break new ground.?
Cochrane, who in June stated he believed the V8s will one day overtake NRL in television ratings, said V8SA has also agreed to become the sleeve sponsor of the Rabbitohs.
?In talking with Russell it became obvious that there was also an opportunity for these two great brands to work together in a broader partnership,? he said.
?The enormous passion of our millions of fans is very much like those of the Rabbitohs, so it made perfect sense to extend the partnership across both organisations.
?For us this is a step forward in cross promotion between two iconic Australian sports in the NRL and V8 Supercars.?
Rabbitohs Chief Executive Officer, Shane Richardson, said becoming a major corporate partner of the South Sydney Rabbitohs was about more than having your logo on the team?s jersey.
?The Rabbitohs have some of the most loyal and passionate members in the game and the passion that V8 Supercars supporters show at every race meet is second to none,? he said.
?There are plenty of synergies between our organisations and we?re very excited about being able to work with another professional sporting organisation such as V8 Supercars to expand both of our businesses.?
Cochrane is absolutely delighted with the commercial that features Crowe for this year?s Bathurst.
?Having his brand associated with one of the world?s legendary battles is a perfect fit,? he declared.
The Supercheap Auto Bathurst 1000 is on at Mount Panorama, Bathurst, from October 8-11. For all ticketing inquiries contact Ticketek on 132 849 or visit ticketek.com.au
Friday 28/08/2009 12:00
Author: Briar Gunther | Source: BigPond Sport - copyright
Bathurst 2008
Actor Russell Crowe has signed on as the voice of this year?s Supercheap Auto Bathurst 1000 advertising campaign.
Watch the 60 second TVC at: http://bigpondvideo.com/v8/204411
Watch the 30 second TVC at: http://bigpondvideo.com/v8/204426
V8 Supercars Australia (V8SA) Executive Chairman, Tony Cochrane, unveiled the 2009 television commercial today (Friday) which can be viewed online here at the official V8 Supercar website.
Cochrane and Crowe, famous for movies Romper Stomper, A Beautiful Mind and his Academy Award-winning appearance in Gladiator, sealed the deal in London last month where the actor has been filming Robin Hood.
Crowe was born in New Zealand and raised in Australia. Besides his fame as an international actor, he is also known for his love of rugby and co-owns the South Sydney Rabbitohs National Rugby League team.
?Having such a great Australian icon in Russell involved is an enormous benefit to the sport and this race,? Cochrane said.
?This is one of many substantial announcements we are working on this year and next as the sport of V8 Supercars continues to break new ground.?
Cochrane, who in June stated he believed the V8s will one day overtake NRL in television ratings, said V8SA has also agreed to become the sleeve sponsor of the Rabbitohs.
?In talking with Russell it became obvious that there was also an opportunity for these two great brands to work together in a broader partnership,? he said.
?The enormous passion of our millions of fans is very much like those of the Rabbitohs, so it made perfect sense to extend the partnership across both organisations.
?For us this is a step forward in cross promotion between two iconic Australian sports in the NRL and V8 Supercars.?
Rabbitohs Chief Executive Officer, Shane Richardson, said becoming a major corporate partner of the South Sydney Rabbitohs was about more than having your logo on the team?s jersey.
?The Rabbitohs have some of the most loyal and passionate members in the game and the passion that V8 Supercars supporters show at every race meet is second to none,? he said.
?There are plenty of synergies between our organisations and we?re very excited about being able to work with another professional sporting organisation such as V8 Supercars to expand both of our businesses.?
Cochrane is absolutely delighted with the commercial that features Crowe for this year?s Bathurst.
?Having his brand associated with one of the world?s legendary battles is a perfect fit,? he declared.
The Supercheap Auto Bathurst 1000 is on at Mount Panorama, Bathurst, from October 8-11. For all ticketing inquiries contact Ticketek on 132 849 or visit ticketek.com.au