1st December2011, Sydney, Australia,Jim Beam is excited to announce their continued commitment to Australianmotorsport by renewing their naming rights partnership with Dick Johnson Racing(DJR) for 2012, along with welcoming Dean Fiore to Jim Beam Racing. Jim Beamcan also confirm their ongoing support as Official Spirit Sponsor of the V8Supercars for the next three years.
Ray Noble, Brand Director - Bourbon,Beam Australia Pty Ltd is excited about their continued involvement inAustralian motorsport.
“We’re thrilled we can reinforce JimBeam’s commitment to motorsport and its fans in Australia through ourpartnership with both Dick Johnson Racing and V8 Supercars. It’s great we cancontinue to be involved in one of the most popular and well watched sports inAustralia. As a global brand, we’re extremely excited to see the Championshipexpand as they introduce more international events and the launch of The Car ofThe Future in 2013,” said Noble.
Dick Johnson, owner of DJR, isthrilled Jim Beam are continuing their involvement in motorsport and is lookingforward to introducing Dean to the team.
“We’re thrilled to know we have thesupport from Jim Beam as we’ve worked so closely with them over the years. Weknow our fans and our Team Mates will be as excited as us about next season,and to have Dean Fiore as part of the Jim Beam Racing set up in 2012 adds evenmore anticipation,” said Johnson.
Dean Fiore saysthere were a number of reasons his decision to sign with Jim Beam Racing was aneasy one.
“Running a team and having to find sponsors created a lot of pressure, whichmeant I couldn’t focus purely on my racing. Jim Beam Racing have a greatteam behind them and I’m really looking forward to working with them next yearand being able to drive alongside Steve. The pressure of running a team is offme now, and I can concentrate on driving,” said Fiore.
The Sydney Telstra 500 at Homebushruns from Friday 2nd December until Sunday 4th December.
The 2012 V8 SupercarsChampionship calendar can be viewed at:
http://www.djr.com.au/events.html