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Jim Beam Racing says "GET USED TO IT"   (2010-03-11)

" Jim Beam Racing last night unveiled its livery for the remainder of the 2010 V8 Supercar Championship Series.
After success in the Middle East, The Team returns to Jim Beam branding for cars 17 and 18.
Glenn Turnor, Commercial Director for Jim Beam Racing, said the aim was to continue the traditional theme from 2009, with only subtle changes to the livery.
"We are building on good results from 2009 and wanted our overall track presentation - including our livery - to reflect that."
"From a branding prospective, we worked with Beam Global and our partners to continue with a fresh progressive and innovative look"
"2009 was a major brand change which will continue to evolve this year" says Turnor.
"Without giving too much away, all I can say is ... get used to it!"




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